Real Partner Marketing

Real Partner Marketing

Better partners.
Better economics.
Better growth.

We help companies build, manage and scale partner marketing programs that turn customer acquisition spend into measurable business results.

Let's TalkWhat We Do

Partner Marketing, In Plain English

Marketing works better when everybody is solving the same problem.

Partner marketing connects brands with outside companies that can help them acquire customers — affiliates, publishers, lead generators, call providers, agencies, technology platforms and media partners.

Our job is to build those relationships, manage the economics and make sure all that activity actually turns into customers and revenue.

The Problem

Most partner programs look busier in the dashboard than they do in the P&L.

Leads get delivered. Calls come in. Reports get generated. Everybody points to their own metric.

But did anybody actually make money?

Why We Built RPM

We've sat on your side of the table.

We've managed large acquisition budgets, bought leads and calls, negotiated with publishers, operated affiliate programs and carried the revenue number.

We've also dealt with the ugly stuff: duplicate leads, attribution problems, missed calls, bad routing, poor lead quality, cancellations, vendor excuses and executives asking why marketing spend isn't translating into revenue.

Real Partner Marketing was built around everything we wished our partners understood when we were the buyer.

Our View

We don't stop at the handoff.

Delivering a lead isn't the finish line. Neither is a click, a call or an appointment.

  • Did they answer?
  • Did they book?
  • Did they show?
  • Did they buy?
  • Did the company make money?
  • Should we spend another dollar?

Full-Funnel Economics

Every step matters.

We follow performance beyond the media metric so we can understand where value is being created — and where it is being lost.

  1. Where most programs stop measuring
    1. 01Partner
    2. 02Lead / Call
    The Handoff
    Where we keep going
    1. 03Contact
    2. 04Booking
    3. 05Show
    4. 06Sale
    5. 07Revenue

What We Do

Build. Operate. Perform.

01

Build

We architect partner programs around your economics: channel strategy, partner mix, payouts, tracking, attribution, compliance and measurement.

02

Operate

We manage the day-to-day program: partner relationships, optimization, reporting, testing, quality control and performance management.

03

Perform

When it makes sense, we can generate demand ourselves through affiliate, lead generation, pay-per-call and performance media.

See all capabilities

Who We Work Best With

Built for companies serious about customer acquisition.

Meaningful Spend

Companies deploying serious dollars into customer acquisition.

Complex Funnels

Businesses where the path from lead to revenue has multiple steps.

Multiple Partners

Organizations balancing agencies, affiliates, publishers and other acquisition channels.

Growth Mandates

Teams expected to scale without losing control of economics.

Common Questions

Partner marketing, answered.

Let's Talk

Show us what you're buying.

Show us what you're paying, what happens after the lead or call, and where you're trying to go. We'll tell you what we'd do.

Start a Conversation